GM used the Lexus ES350 as their target car for the 2010 LaCrosse Read more at: http://www.huffingtonpost.com/steve-parker/gm---will-after-60-days-w

GM used the Lexus ES350 as their target car for the 2010 LaCrosse; they've come close to hitting a bull's eye
Could 60-days-or-less in a LaCrosse convince a die-hard Toyota/Lexus/Asian-only buyer to go with an American car for perhaps the first time in several generations of his or her family?
In my opinion, absolutely.
The only problem, as always, is getting those buyers into GM dealerships in the first place. If Ed Whiteacre, Bob Lutz and what is hopefully a newly-invigorated GM marketing team succeed in that undertaking, they might get that US market share up over 20% again ... at least for a start.


Read more at: http://www.huffingtonpost.com/steve-parker/gm---will-after-60-days-w_b_285203.html