Another "Hail Mary" from GM? Or the real thing?
Starting today and running through November, General Motors is offering buyers of their Core Four brands, Cadillac, Chevrolet, Buick and GMC, a 60-day money-back guarantee on their new car and truck purchases. It's called the "60-day Satisfaction Guarantee."
The campaign marks GM's efforts to rebound after a 39-day bankruptcy and a $50 billion federal bailout. GM, which is shedding half of its US brands (Pontiac, Saturn, Saab, and Hummer) will try to boost their US market share that has fallen to 19.5% this year from a peak of 50.1% in 1962.
It's the second radical marketing move in just a few weeks by GM to try and resurrect consumer confidence in the company since the bankruptcy ended.
Read more at: http://www.huffingtonpost.com/steve-parker/gm---will-after-60-days-w_b_285203.html
Could 60 days in a 2010 Buick LaCrosse convince import-buyers to make Detroit their car-maker of preference?
The first was begun last month in conjunction with online buying service Ebay. In that program, which has had only modest success but will continue for the time being, some 250 GM dealers in California are posting their new-car inventories for California-only buyers, some cars and trucks up for bid in a traditional auction environment, some marked with a no-haggle "buy it now" price.
Here are the details of the new money-back plan:
• Covers Chevrolet, Buick, GMC and Cadillac models for the 2009 and 2010 model years.
• Allows customers to return their cars after 31 days and before 4,000 miles.
• Does not cover leased vehicles.
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